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That ad sprang up on your screen for a reason – you were being targeted
Targeted ads may be convenient, but they can potentially exploit vulnerable consumers. Can we retain the personalisation without compromising privacy?
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Targeted ads may be convenient, but they can potentially exploit vulnerable consumers.
PHOTO: ST FILE
Joicey Wei and Cheng Kwang Hwee
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You are in the mood to give yourself a treat and you open a shopping app or visit an e-commerce website. A showcase of products gets displayed on your screen. Did you notice – or did you even know – that what you see on your screen is very different from what your friends will see on theirs, even if they open the same app or visit the same e-commerce platform?
Welcome to the world of targeted advertising, which is fast becoming the norm but dividing opinions at the same time.
