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Supermarkets in Singapore need to innovate to get shoppers through their doors again
Our grocery shopping habits are changing. The modern supermarket needs to bring more to the table than cheap deals.
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A 2024 Statista report found that 19 per cent of respondents shop online for groceries at least once a month.
PHOTO: ST FILE
Karen Tee
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As a millennial with a borderline addiction to convenience, I will admit my phone does most of the heavy lifting when it comes to my weekly grocery shopping.
I restock most of my pantry staples online at digital grocer RedMart, bulk-buy household essentials like toilet paper and detergent off platforms like Lazada or Shopee during online sale events like 5/5 or 6/6, and order occasional gourmet indulgences like Korean strawberries or Japanese sashimi from speciality online grocers.
