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So you want to be an influencer?

Lots of people want the freedom and the cool lifestyle, but not all are prepared for the hard grind

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ST20230504_202383466225 Kua Chee Siong/ pixgeneric/ Generic pix of a women posing for a wefie along a flight of stairs at the National Gallery on May 04, 2023.
Can be used for stories about social media, influencers, instagram, tic tok, tourism.

An influencer’s life is far harder than it looks.

PHOTO: ST FILE

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A study released in March by Malaysia’s UCSI University Poll Research Centre of SPM (Malaysia’s equivalent of the O levels) school leavers between 18 and 20 years old offers some food for thought. 

Of the 1,000 school leavers surveyed, about half (490) did not plan to continue studying. Of this group, about a third were looking to become influencers, while another 26 per cent preferred to join the gig economy. 

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