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Singapore’s presidential race and how social media became a key battleground
Social media played an important role in a few surprising ways in this three-horse race.
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Each of the three candidates’ social media campaigns highlights the importance of a cohesive campaign strategy that includes social media.
ST PHOTO: SHINTARO TAY
Carol Soon and Beverly Tan
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From clips of the “orh nee children” interview to adorable videos of the crowd favourite feline Max, social media was a key battleground for the three-way fight in the just-concluded presidential election.
Each of the three candidates’ social media campaigns, considered alongside the election outcome,
