For subscribers
SimplyGo: An upgrade but for whom?
Complaints about the shift to a single platform underline the need to fully grasp the various needs of all commuters.
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The move to SimplyGo, a single platform for fare payment on public buses and trains, was announced on Jan 9 by the Land Transport Authority and has since been met with complaints and concerns.
ST PHOTO: GAVIN FOO
Neeta Lachmandas
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The recent outcry over changes to payment methods for public transport, involving the EZ-Link and SimplyGo platforms, holds a lesson that the needs of the actual end user – the customer – must be the starting point.
From June 1, adult fares on public buses and trains can no longer be paid using ez-link cards that are not compatible with the SimplyGo platform.
