Rise of the ‘prompt economy’

From general knowledge questions to student essays, from haiku to advertising copy, the emergence and use of generative AI has captured the public imagination like no other technology in recent memory.

Commonly associated in the public mind with ChatGPT

and Google Bard, generative AI in fact encompasses a wide array of deep learning technologies that are able to comb vast tracts of data – images, text, numbers, software code – and understand and replicate their structures.