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Revamp of Cineleisure needed to lure youth back to Orchard Road

The mall has been in decline for years, even before Covid-19 hit. It stands out as efforts to rejuvenate Singapore’s main shopping belt get under way.

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Cathay Cineleisure Orchard, 1 Feb 2023.

Cineleisure can arguably do better to relook how to attract the Gen Z Singapore shopper.

ST PHOTO: GAVIN FOO

Vanessa Liu and Wang Peng

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With crowds of people teeming across Orchard Road since Singapore’s tourism rebound and lifting of Covid-19 restrictions, the mighty shopping belt is roaring back to life.

Business is so good, landlords have raised rents by

7.4 per cent year on year

in the last quarter of 2022, at a faster pace than the 6.7 per cent uptick in retail space rentals in fringe and suburban areas and at a higher premium over other centrally located spaces in Marina Centre, City Hall and Bugis.

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