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Once Asia’s trendsetter, Taiwan pop culture now struggles to stay seen

The Taiwanese Wave of the 1990s and 2000s captured Asia’s imagination. It now risks being eclipsed by China and other pop culture powerhouses.

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(Clockwise from top left) Former Taiwanese boy band F4, and Taiwanese pop stars Jolin Tsai and Jay Chou.

(Clockwise from top left) Former Taiwanese boy band F4, and Taiwanese pop stars Jolin Tsai and Jay Chou.

PHOTOS: KEN CHU/INSTAGRAM, JOLIN_CAI/INSTAGRAM, HORIZON PRODUCTION

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When Taiwanese former boy band F4

emerged onstage

for a surprise reunion at pop-rock band Mayday’s Taipei concert in July, netizens across Asia went wild.

The excitement went beyond the Mandarin-speaking world. Ecstatic fans in the Philippines and Thailand eagerly reposted video clips of their appearance on Instagram and TikTok. Never mind that the group sang only two songs. 

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