For subscribers
No junk food near supermarket checkout counters: Why England has done it and what we can learn
The ban targets impulse buying and counters the temptation arising from product placement
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A supermarket in Sheffield, Britain. Many studies show that good product placements can push sales up by as much as 50 per cent.
PHOTO: BLOOMBERG
Walk into a supermarket in England today, and you won’t find any lollipops, chocolates or crisps within 2m of the checkout counter.
It’s not that supermarkets have suddenly decided to steer their customers away from buying unhealthy snacks.
