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Nintendo’s secret for the Switch 2? Ignore the extremely vocal online
While the internet has given consumers a voice, the response may not reflect reality. Knowing who to ignore applies to politics as well.
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The Switch 2 has become the fastest-selling game console of all time, with 3.5 million units snapped up in the first four days alone.
PHOTO: REUTERS
Gearoid Reidy
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Online, gamers declared the Switch 2 “anti-consumer”. In reality, no one cared.
With Nintendo charging US$450 (S$576) for its new device – and up to US$80 for some games – influencers and TikTokers took to their accounts to warn that it was too expensive. Across social media, others decried how new terms of service gave the Japanese company the ability to remotely disable the latest machine if they detected unauthorised activity. Many games sold in physical packages were, they complained, glorified download codes.
