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Netflix takes a swing at live sport
A celebrity golf tournament could tee up something bigger.
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Netflix says the purpose of the Cup is to promote Full Swing and Drive To Survive, its successful docuseries about golf and racing.
PHOTO: NETFLIX
The Economist
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From Korean horror to Palestinian romance, Netflix covers every genre – almost. Among tens of thousands of hours of video on its servers, the world’s largest streaming platform is missing the category that draws bigger audiences to television than anything else: live sport.
That changed at 3pm on Nov 14 in Las Vegas with the Netflix Cup,
