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‘My battery is smaller and more powerful than yours’: TDK CEO Saito is chasing the ultimate power brag

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Mr Noboru Saito, TDK’s president and chief executive, lays much stress on communication, setting aside 600 minutes a month to spend a half-hour each with his top 20 executives.

Mr Noboru Saito, TDK’s president and chief executive, lays much stress on communication, setting aside 600 minutes a month to spend a half-hour each with his top 20 executives.

ST PHOTO: MARK CHEONG

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If you came across the name Tokyo Denki Kagaku Kogyo KK, chances are it would mean nothing to you unless you were Japanese, or had a special interest in the country’s industry.  Say “TDK” though, and your eyes would light up – if you are of the right age. In the pre-digital era, TDK dominated the market for recording cassettes.

Odd things happen in the technology world. Ajinomoto was once known for its monosodium glutamate, a taste enhancing chemical compound better known as MSG. These days, it is applying aminoscience to innovate faster semiconductors with lower environmental impact.

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