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Mega cruises are reinventing the modern holiday

The great irony of the modern cruise may be that the bigger and more elaborate the ship becomes, the less the outside world seems to matter.

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ssdisney - ST20260310_202611600208 Gin Tay. ssdisney. Passengers dressed up as Disney characters at MBCC for Disney Adventure’s Maiden Voyage at Marina Cruise Centre on Mar 10, 2026.
ST PHOTO: GIN TAY

Two women posing for a photograph with the Disney Adventure cruise ship, described by The New York Times as a “theme park at sea”, in the background at the Marina Bay Cruise Centre on March 10.

ST PHOTO: GIN TAY

Karen Tee

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On March 10, the Disney Adventure cruise ship left on its maiden voyage from Singapore. And since then, it has felt like the entire city has been swept into a kind of collective enchantment.

We have officially entered our Disney era. Just look at the stream of breathless social media posts showcasing gleaming castle-inspired atriums, character meet-and-greets and candy-coloured themed lounges.

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