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Mark Zuckerberg wants to feed you more AI slop

Meta’s CEO sees promise in flooding people’s social feeds with machine-made content. No thanks

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Meta CEO Mark Zuckerberg makes a keynote speech at the Meta Connect annual event at the company's headquarters in Menlo Park, California, on Sept 25.

Meta CEO Mark Zuckerberg speaking at the Meta Connect annual event in Menlo Park, California, on Sept 25.

PHOTO: REUTERS

Parmy Olson

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Have you started to notice more AI-generated nonsense on social media? All over Facebook feeds there are bizarre images of Jesus made from shrimp, suspiciously perfect log-cabin interiors and photorealistic children holding professional-looking paintings. And Mark Zuckerberg doesn’t just expect this flood of machine-made content to continue – he’s working to accelerate it.

Unlike the captains of other tech giants who are building AI models and then selling access to them, the chief executive of Meta Platforms Inc. has made his free. Meta’s Llama 3.2 can generate text and images and is marketed as open source, meaning anyone can modify its code. Software developers have used Llama to make apps that turn personal photos into works of art or to create “personally-tailored” marketing content. 

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