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Making sense of Gen Z: Employers seek answers on managing younger workers
Advisers from social media influencers to big consultants offer guidance on how to recruit and retain 20-somethings.
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Gen Z “whisperers” are guiding boardrooms to think strategically about recruiting and managing workers and capturing new customers.
PHOTO: AFP
Anjli Raval
Two years ago, Ms Jackie Cooper, chief brand officer at public relations firm Edelman, asked a panel of top marketing executives to name their biggest challenge. The answer took her by surprise.
“Every single one of the six said ‘Gen Z’,” she recalls. “I was knocked over by this.”
