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Japan’s ‘fan economy’ is booming
The ‘oshikatsu’ phenomenon may involve cartoon characters and pop idols but it’s worth a whopping 3.5 trillion yen.
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Japanese are spending big money on merchandise in support of their favourite characters.
PHOTO: AFP
Gearoid Reidy
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Inflation is the No. 1 public concern in Japan. But one section of the economy is proving to be invulnerable to rising prices: pop idols, YouTubers and cartoon characters.
The term “oshikatsu” has been on the lips of everyone from executives to the Bank of Japan (BOJ) in recent months. Lacking a good direct translation, the word means supporting your favourite idol, character, or artist.
