For subscribers

Is Donald Trump a style icon?

The former US president’s personal brand is a crucial part of his accessible appeal

Sign up now: Get ST's newsletters delivered to your inbox

The notion that Trump “changed American fashion” when he hosted The Apprentice is demonstrably absurd, says the writer.

The notion that Trump “changed American fashion” when he hosted The Apprentice is demonstrably absurd, says the writer.

PHOTO: REUTERS

Jemima Kelly

Follow topic:

Donald Trump could not, in good conscience, be described as a chic man. He is not “sartorially elegant”, as the fashion designer Tom Ford has said of the current US president. He is neither trendy nor traditionally stylish. But is Donald Trump, nonetheless, a style icon?

That was the claim made by a sycophantic former aide, Mr Stephen Miller, during an appearance on Fox News last week – one for which he has been widely panned.

See more on