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Is Champagne’s bubble about to burst?

France’s historic region says it can preserve the legendary sparkling wine, but its hedonistic subtleties can be reproduced in other parts of the world.

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Bottles of Champagne are seen on display for sale in a wine shop in Paris, France, March 13, 2025. REUTERS/Stephanie Lecocq

Global demand for champagne has not been this weak since 2002, a period when the world was still reeling from the 9/11 attacks and the dot-com crash.

PHOTO: REUTERS

Lara Williams

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Champagne and its bubbles are at an existential crossroads. And it’s not just because US President Donald Trump has threatened

to place a 200 per cent tariff on wine from the European Union

– a mighty menace because the US is the largest importer of champagne.

I got a sense of a broader and deeper crisis from Ms Severine Frerson, the first female Chef de Cave at the 200-year-old Maison Perrier-Jouet. We met in the producer’s luxurious tasting room — something you’d get if you crossed an art nouveau wine bar with a sci-fi laboratory. It has raw stone-lined walls and a central lighting podium can be summoned out of a long white table, rising to illuminate champagne samples, so tasters can better evaluate their colours.

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