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iPhone’s future hinges on a smarter Siri

And here, Apple’s Plan B for AI seems pretty great.

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FILE PHOTO: People use Apple iPhone smartphones at a store in London, Britain, October 6, 2024. REUTERS/Hollie Adams/File Photo

Apple’s shortcomings in AI have been a significant contributor to it being second only to Tesla as the worst performing stock in the Magnificent Seven this year.

PHOTO: REUTERS

Dave Lee

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When all the top tech companies seem to be moving in a pack towards artificial intelligence (AI), Apple has stood startlingly apart. Its infrastructure investments haven’t ballooned.

The presence of AI in its products is, comparatively speaking, minimal. And when Mr Mark Zuckerberg came knocking with

huge pay cheques for Apple’s talent

, Mr Tim Cook didn’t do all he could to retain it.

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