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Internet search wars reignited by AI breakthroughs
Google, Microsoft and some start-ups plan to embed artificial intelligence in their services in ways that may transform the market
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Microsoft is planning to let users “toggle” between a chat interface and a traditional search results page.
PHOTO: AFP
Richard Waters
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The Internet search wars are back.
The emergence of artificial intelligence (AI) systems capable of generating direct textual answers to questions – most notably the ChatGPT chatbot created by San Francisco-based OpenAI – has opened the first new front in the battle for search dominance since Google fended off a concerted challenge from Microsoft’s Bing more than a decade ago.
