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Inside the Sims rebellion

Players are trying to mount a protest against the Saudi-led deal to acquire the game’s parent company Electronic Arts

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(FILES) A sign is posted in front of the Electronic Arts (EA) headquarters on January 30, 2024 in Redwood City, California. Video game maker Electronic Arts will report third quarter earnings today after the closing bell. Electronic Arts on on February 28, 2024 said it is cutting about 5 percent of its workforce, as belt tightening continues in the video game and tech industries. (Photo by JUSTIN SULLIVAN / GETTY IMAGES NORTH AMERICA / AFP)

The backlash Electronic Arts is still escalating – so there is a chance that things may change.

PHOTO: AFP

Martha Muir

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A gaming YouTuber who goes by the name Not Malcolm is waging a crusade against The Sims, his favourite video game. “Stop promoting the damn game, bro,” he implored fans in a recent video. “Stop buying it. Put your money where your mouth is.”

When news broke at the end of September that Electronic Arts (EA), parent company of the game’s publisher, was being

sold to a consortium led by Saudi Arabia’s sovereign wealth fund

, fans were quick to complain. The backlash has inspired a wider debate about the business model of global gaming companies and their interactions with players.

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