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In China, men are losing confidence and blaming women for it

A viral ‘gold-digger’ game and online misogyny reveal a deeper crisis of masculinity in China – one rooted not in feminism, but in decades of demographic and social change.

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(FILES) Women use an umbrella to shelter from the sun amid hot weather in Shanghai on May 29, 2023. Heatwaves across Asia and beyond have already broken records this year, while the arrival of the El Nino climate phenomenon will mean even more extreme temperatures (Photo by AFP) / China OUT

The episode revealed a dangerous undercurrent in China’s escalating gender wars, where misogyny and insecurity intertwine.

PHOTO: AFP

Follow topic:
  • Chinese women have progressed significantly since 1949, with laws promoting equality, yet face pressure to marry and bear children.
  • Online gender battles reflect men's resentment, driven by materialism perceptions and skewed sex ratios from the one-child policy, as women assert independence.
  • Despite challenges, women are reclaiming language to challenge patriarchal norms, signalling a necessary reckoning as gender roles evolve.

AI generated

When a Chinese developer released a

video game in June focused on “defeating” women cast as gold-diggers

who prey on lovestruck men, it became an overnight sensation, racking up a million sales in just 10 days.

To some, the game was harmless revenge fantasy – a tongue-in-cheek guide against romance scams and a digital support group for men floundering in the search for love.

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