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How to survive AI at work? Drop the rigid job titles
Redesigning jobs and focusing on capabilities should be priorities.
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We need to rethink how work itself is designed and organised, the writer says, with a new approach he calls “fractional” job design.
PHOTO: ST FILE
Andrew Buay
Over a 36-year career in telecommunications, I was deployed across marketing, corporate sales, strategy, operations, sustainability and – during the pandemic – even HR.
I was being used for specific capabilities during moments that mattered, such as strategy, transformation, turnaround and leadership development. This made me realise that value lies in capability, not the title.
