How Mob Wife killed Coastal Grandma
Retailers and beauty brands need the products and marketing to make the most of lightning-fast TikTok trends.
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Italian-American influencer Sarah Jordan Arcuri sporting the "mob wife" fashion trend.
PHOTO: THESWEETPAISANA/INSTAGRAM
Andrea Felsted
The Mob Wife has taken a hit out on Coastal Grandma.
So it goes with superfast TikTok trends. Since the bohemian and beachy Coastal Grandma aesthetic surged two years ago, the Internet has worshipped the glamorous Night Luxe, bright-pink Barbiecore, sizzling Tomato Girl, glowing Clean Girl and sultry Office Siren.
