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How Huawei and Apple swung and missed for Chinese consumers

The Chinese tech giant’s triptych device is trying to steal the iPhone maker’s thunder, but the showdown leaves no winners among consumers.

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The upcoming holiday season will be a test for how Huawei ultimately does against Apple in China’s high-end smartphone market.

The upcoming holiday season will be a test for how Huawei ultimately does against Apple in China’s high-end smartphone market.

PHOTO: BLOOMBERG

Catherine Thorbecke

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If there is one thing that the late Apple co-founder Steve Jobs is remembered for, it is that he knew how to put on a show. Long before Apple became the world’s most valuable company, it was an underdog that masterfully stole spotlights and invigorated rebel consumers.

Huawei Technologies seems to have taken a leaf from this playbook in scheduling its own flashy product event on Sept 10 just hours after

Apple’s annual iPhone keynote.

The Chinese company unveiled the Mate XT,

the world’s first triple-screen smartphone

that folds like the letter Z.

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