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How does TikTok really work? We still don’t know and that’s a problem

Transparency can help win users’ trust and put to rest calls for a ban

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Because TikTok probably has little to hide about its technology, it should redouble its efforts to show us there’s nothing mysterious about its math, says the writer.

Because TikTok probably has little to hide about its technology, it should redouble its efforts to show us there’s nothing mysterious about its maths, says the writer.

PHOTO: REUTERS

Mark Cenite

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In March, TikTok chief executive Chew Shou Zi

won fans in his native Singapore for grace under pressure

during five hours of grilling in the US Congress. American lawmakers and media, less impressed, found him “evasive” and called for a ban of the app. 

American xenophobia may have played a role, but congressional hostility reflects a more persistent concern: a perception, not limited to America, that TikTok lacks transparency. Questions endure about the algorithm, content moderation, data privacy and security – and whether Mr Chew or TikTok’s Beijing-based parent company, ByteDance, is ultimately in charge. 

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