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How do we make recycling a social norm in Singapore?
Addressing the significant gap between intent and outcome requires Singaporeans to see recycling as part of who we are.
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When the Beverage Container Return Scheme was rolled out recently, much of the discourse focused on implementation challenges.
ST PHOTO: JASEL POH
Peh Che-Min
While working abroad, one becomes more aware of the Singapore brand. It is a reputation built on efficiency and execution.
This is reflected in many areas, from the strength of our passport to the global reputation of our airport. Yet this same efficiency is less evident in how we treat the materials we use every day.
