Grab has a super patient, trial-and error strategy to reach profitability

A sensible move to cut losses by killing GrabPay Cards at a critical phase shows the tech giant’s resolve to reach profitability this year.

The end of GrabPay Card is part of Grab’s pursuit of profitability, says the writer. PHOTO: MASTERCARD
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Grab’s recent announcement of the discontinuation of GrabPay Cards reflects the super app’s agility in cutting non-core and loss-making products in the prolonged game of tech domination in South-east Asia.

From June 1 onwards, users will no longer be able to transact using their physical and digital GrabPay Cards, a stored value card using the Mastercard network.

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