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Giorgia Meloni and the politics of power dressing
For politicians, what they wear can be both a strategic communications tool and a weapon
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Dress, with its ability to tap into a shared popular language, can be both a strategic communications tool and a weapon.
PHOTO: EPA-EFE
Vanessa Friedman
The first female prime minister of Italy wears Armani.
It began in late October, when Ms Giorgia Meloni, founder of the hard-right Brothers of Italy party and leader of the conservative coalition that won the national election, wore three dark Armani pantsuits on the three days of formal transition of power from Mr Mario Draghi’s government to her own.
