Forum: Only time will tell if modified watches will stay the course
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In a corner of a Bedok hawker centre, a 16-year-old student flicks his wrist to check the time. The watch, with a black ceramic dive bezel, a stainless steel case and a Glidelock-style clasp, looks at a glance like the instantly recognisable Rolex Submariner 114060.
It is, in fact, a “Seikomariner”, a $200 Seiko-based modification built using a Seiko automatic movement fitted into a Submariner-style case. Online, these watches have become prized trophies in Seiko modifying communities, celebrated for their accuracy and affordability.
Seiko modifications began as a niche hobby centred on personalisation, swopping dials, hands and bezels to create unique designs. In recent years, however, some models have shifted from homage to near-replica, intentionally mirroring iconic luxury models down to minute details. This evolution has unsettled collectors and brands alike, blurring the line between creativity and imitation.
As these ultra-accurate modifications become more common, they force an uncomfortable question on enthusiasts: What are buyers paying for?
Supporters argue that such modifications democratise watch ownership, offering robust mechanical movements without luxury mark-ups. Critics say they exploit brand identity by sidestepping the craftsmanship, heritage and quality control that define luxury horology.
Skylar Soon, 16
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