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Fighting deepfakes with content ‘nutrition labels’

How does genuine content prove that it is not manipulated? Some big moves are afoot.

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ST20250527_202537300442 itfake Chong Jun Liang
Portrait of Andy Parsons, senior director of content authenticity at Adobe, taken near The Fullerton Bay Hotel on May 27, 2025.

Mr Andy Parsons, senior director of content authenticity at Adobe, was in Singapore in May to meet officials from the Republic’s Centre for Advanced Technologies in Online Safety.

ST PHOTO: CHONG JUN LIANG

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SINGAPORE - There may come a time when “nutrition labels” for online content become mainstream, just as they are for packaged food. 

It seems a bold vision and a tall order. 

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