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Even as NFTs plummet, digital artists find museums are calling
Besides keeping pace with new art forms, growing a digital audience makes financial sense.
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The sharp decline of the NFT market is already starting to change the way digital art is branded.
PHOTO: REUTERS
Zachary Small
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NEW YORK – The Museum of Modern Art’s (MoMA) lobby will be glowing this winter, not with the twinkling lights of the holiday season, but from the swirling datascapes of a digital artist whose popularity rose during the speculative frenzy around NFTs.
Last year, artist Refik Anadol plugged more than 138,000 images and text materials from the museum’s publicly available archive into a machine-learning model to create hundreds of colourful abstractions that he called “machine hallucinations”, selling them as NFTs, or nonfungible tokens.
