For subscribers
E-mail is a tool that we just can’t quit
The medium has not been usurped yet – it’s too embedded for that
Sign up now: Get ST's newsletters delivered to your inbox
E-mail’s success lies in the seamless way it has embedded itself in every life stage, says the writer.
PHOTO ILLUSTRATION: PEXELS
What do e-mails smell like? My visit to a new exhibition at London’s Design Museum suggests they give off a woody scent with a strong hint of juniper. Or perhaps, as Mr Christian Widlic, the force behind the immersive display, explains: “They smell clean and fresh.”
The aim, apparently, is to “evoke clarity” and “transform mood and mindset”. Of course, this may not be what we all associate with e-mails on a regular basis.


