For subscribers
Does the world hate America’s favourite brands now?
US soft power has an impact on corporate bottom lines, and it works both ways.
Sign up now: Get ST's newsletters delivered to your inbox
In a recent earnings call, McDonald's warned that an "uptick in anti-American sentiment" could result in consumers cutting back on their purchases of US brands.
PHOTO: REUTERS
Beth Kowitt
Follow topic:
For 66 years, Lenin’s tomb ranked as the most visited spot in Moscow. Then in 1990, McDonald’s opened.
That year, some 10 million people stood in line for hours to get their first taste of a “Big Mak” and American culture, dwarfing the 3.2 million who waited to see the embalmed remains of the founder of the Soviet Union.
