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De Beers and Botswana were made for each other
The diamond company should patch up its close relationship with the African country.
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De Beers has known all about the financial value of engagements since its 1947 “A diamond is forever” campaign.
PHOTO: REUTERS
John Gapper
When Mr Al Cook, chief executive of De Beers, promised earlier in 2025 “an intense period of engagement” with Botswana to ensure a smooth sale of the diamond mining and sales company, he sounded sincere.
De Beers has known all about the financial value of engagements since its 1947 “A diamond is forever” campaign.
