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CEOs can’t buy creativity. They need to build it
You can’t pay people into being creative. And you definitely can’t scare them into it.
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Wanting to reassert top-down control over organisations may be a natural instinct, but is also profoundly counterproductive.
PHOTO: PIXABAY
Gautam Mukunda
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From return-to-office sabre-rattling to hectoring memos declaring the end of rewarding employee loyalty, it’s clear that CEOs are feeling their oats.
A slowing economy is shifting power back to the corner office after years of tight labour markets gave workers extraordinary pull. And leaders aren’t hesitating to put that juice to use. They’re swearing off warm and fuzzy cultures and instead channelling one of Don Draper’s most memorable Mad Men lines: “That’s what the money is for.”
