For subscribers
BTS’ comeback tour is just what K-Pop needs
Despite the success of K-Pop Demon Hunters, the sector is not doing as well as it should.
Sign up now: Get ST's newsletters delivered to your inbox
South Korea's BTS, seen here at the 64th Grammy Awards in Las Vegas in 2022, is the decade’s most commercially successful boy band.
PHOTO: GOLDEN VILLAGE
Juliana Liu
Follow topic:
The imminent return of super band BTS couldn’t come at a better time. South Korea’s music scene is navigating a rough patch and has set its sights on international dominance. The group’s biggest tour ever could be a major inflection point for the US$9 billion (S$11.7 billion) industry.
With a new album due to drop in March, the decade’s most commercially successful boy band is planning to perform about 65 dates around the world, including nearly half in the growing North American market.
