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In Good Company
Brompton wants you to ride for yourself, and planet Earth
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Brompton CEO Will Butler-Adams said the measure of the company’s success is whether it has contributed to urban freedom, and helped change how people live in cities.
ST PHOTO: NG SOR LUAN
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Marks and Spencer, that icon of British middle-class identity, is now substantially owned by US investment firms like BlackRock and Vanguard Group. Car firm Morris Garages, maker of the classic MGB sports car, has passed into the hands of China’s SAIC, and Jaguar Land Rover to India’s Tata Group. Even the franchise for the exploits of the quintessentially British secret agent character James Bond now belongs to Amazon.
Nice, then, to talk about an authentic British brand, Brompton Bicycle.
