Brazilians are going gaga for Chinese brands
They think China has better tech than America.
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Chinese brands have become ubiquitous in Brazil.
PHOTO: VICTOR MORIYAMA/NYTIMES
The Economist
Fernanda Lima and Rodrigo Hilbert are known as “Brazil’s favourite couple”. She is an attractive television presenter. He is a handsome handyman who hosts home improvement and cooking shows. Their twin boys are models.
And now the whole family are brand ambassadors for Geely, a Chinese maker of electric vehicles. “A beautiful family like that has real influence here in Brazil,” grins Jianjun Chen of Renault Geely, the firm’s Brazilian wing. “We arrived in Brazil only last year, so we have to hurry up with the marketing.”
