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Boomers are the next big consumer culture frontier
Brands are obsessed with the young but older consumers are a far more lucrative market.
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Consumer goods companies are already starting to acknowledge this population shift, says the writer.
PHOTO: ST FILE
Andrea Felsted
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Consumer companies can cope with the baby bust. They just have to pivot to baby boomers.
Birth rates falling to historic lows across the developed world, combined with people living longer, are reshaping the global market for the things we eat, wear and put on our skin.
