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Apple and the bigger fight over Indonesia’s billion-dollar mobile market

The real question: Will tech giants move factories here if the country withholds access to its consumer market?

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Apple held nearly 12 per cent of Indonesia’s overall mobile phone market and dominated the premium segment.

Apple held nearly 12 per cent of Indonesia’s overall mobile phone market and dominated the premium segment.

PHOTO: AFP

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What has Indonesia’s tussle with Apple over the iPhone 16 really achieved?

In October 2024, Indonesia

banned the iPhone 16 series

after Apple failed to comply with the country’s Domestic Component Level, or TKDN, regulation, which required smartphones and tablets sold in Indonesia to contain 40 per cent locally made components. Google’s Pixel phones faced the same restriction days later.

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