America could just make FIFA great again
The World Cup final should spur a needed rethink of the business model that powers football leagues.
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Singer Madonna with former Brazil football players Ronaldinho (left) and Ronaldo during the World Cup final half-time show on July 19.
PHOTO: REUTERS
Adam Minter
The World Cup was supposed to change the US. That was the common consensus for decades. Show Americans soccer at its highest level, the thinking went, and a nation devoted to its own football might finally embrace the world’s game.
Instead, America changed the World Cup.
