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A virtual twin of Orchard Road intriguing, but real experience counts
There have been many attempts to boost footfall at Singapore’s prime shopping belt, but we need to focus on what truly matters to the average visitor.
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At the core, the Orchard Road district still grapples with a lacklustre shopping identity and experience, detracting from its allure and potential, says the writer.
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A stretch of Orchard Road is set for a virtual replica
The model, developed by tech start-up Alteredverse in collaboration with the Singapore Land Authority (SLA) and the Institute of Technical Education (ITE), is a good effort to attract younger online shoppers and includes some practical attempts to increase real-world traffic and convert these visits into money spent at the malls or during hotel stays. It also seems like a practical tool to help tourists plan their shopping itinerary, and for locals to keep up to date on any new stores in town.
