A new MBA for the AI era? There’s an app for that
Insead’s review of its curriculum and the technology used to teach it comes as the school and its peers fight to adapt to softening demand for traditional programmes.
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Insead and its peers fight to adapt to a more hostile world of deglobalisation, automation and inflation.
PHOTO: INSEAD
Lionel Laurent
You know you’re at a business school when the architecture changes from classical to modern glass and brick, when the Latin mottos give way to slick corporate logos and touchy-feely mission statements, and when the student body looks bright-eyed rather than hung over.
So it is at Insead’s French campus in Fontainebleau on an April afternoon, every inch the quintessential business school – ranked Europe’s No. 2 by Bloomberg Businessweek, after the International Institute for Management Development in Lausanne, Switzerland – from the engraved names of donors on the walls to the single student in a banana outfit walking by (it’s a designated “fun day”, apparently).