BRANDED CONTENT

Working to tackle Singapore’s food waste problem

Food Bank Singapore distributes 60 tons of food a month to close to 200 charity organisations, reaching out to over 100,000 needy people in Singapore.

After a few years of running his family’s food distribution business, Nicholas Ng saw with his own eyes the huge amount of food waste at various stages of the supply chain.

But instead of shrugging it off as a harsh reality of business, Nicholas and his sister founded Food Bank Singapore, an organisation that collects excess food and redistributes it to charities.

The project, which began as a humble way to give back to society, soon took on a life of its own. Today, Food Bank Singapore distributes 60 tons of food a month to close to 200 charity organisations, reaching out to over 100,000 needy people here.

Nicholas also actively advocates for his cause. He spends most of his time on outreach programmes with schools, companies and corporations to shed light on food waste and get them involved in the food bank’s operations.

His ultimate dream? That Food Bank Singapore goes “out of a job” one day, because that would mean that the Herculean task of changing Singaporeans’ attitudes and behaviours towards wasting food is finally complete.

Clearly, Nicholas is not motivated by conventional ideas of success, fame or wealth. His dedication to helping people and making the world a better place is a trait that is as inspiring as it is refreshing.

Nicholas is what clothing label G2000 would call a Gen 2: a new breed of worker who works for more than material success; someone who works for values.  

G2000’s new Work for Values campaign recognises individuals in Asia who add value to what they do every day, in the hope that it will inspire and encourage young people to strive for something beyond monetary gain.

This is the first of a three-part video series brought to you by G2000.  Apparel  by G2000.

In the video, Nicholas wears:

Outfit #1: Stand Collar Polo tee - $56, Round Neck Melange Sweater - $59,
5-Pocket Casual Pants - $69
   
Outfit #2: Two-Tone Pique Polo tee - $56, Cotton Blend Blazer - $159,
Classic Flat Front Trousers - $69
   
Outfit #3: Check Tee - $49, Suede Zip Jacket - $159, 5-Pocket Casual Pants - $79