(THE KOREA HERALD/ASIA NEWS NETWORK) - For Muslims, eating right means more than simply a balanced diet - it is a sacred law of their religion that they dutifully abide by.
Halal - roughly translated into "permissible" from Arabic - food refers to that which is permitted for consumption in Islam. Haram, or forbidden, foods are those that Muslims must stay away from, such as alcohol and certain types of meat, notably pork and dog meat.
Keeping halal is considered a sacred duty to Muslims who abide by it. And that is a surprisingly tall order in South Korea, where the Muslim population is estimated to be between 130,000 and 140,000.
"People offering me alcohol say, 'One drink won't kill you,'" said Zahid Hussain, a TV celebrity from Pakistan who is Muslim. "It won't kill me, but it will make me as uncomfortable as dying."
Muslims living and visiting South Korea have expressed difficulties in finding the right places to dine.
Hussain said one of the most common misunderstandings about Muslims among South Koreans is that they are all vegetarians, a misunderstanding that stems from Muslims opting to follow a vegetarian diet here due to difficulties in finding halal food.
"The first Korean sentence we (Muslims) learn is 'No meat, please,'" he said.
Halal does not refer to just the right type of food, but also the manner in which it is prepared. Cross-contamination between halal and haram food can be a big problem for Muslims, meaning a cook cannot use the same knife, storage, cutting board or any other equipment for halal and haram food.
Furthermore, true halal food must be prepared by a Muslim chef and animals must be butchered in a prescribed manner.
"When we follow something about halal, we follow what is mentioned in the Holy Quran," explained Bahzad Mohammad Barafi, executive oriental chef at Madinat Jumeirah in the United Arab Emirates.
He noted that, in many cases, people are confused about what is and is not halal.
"In places like Dubai, they have pork for specific restaurants so they don't get mixed. Even before people enter a restaurant, they would know whether it is one serving pork or not. They have separate rooms, cutlery, ingredients and dishwashing machines," he said.
Chef Bahzad was in South Korea to explain halal food to Korean food professionals. He emphasised that such food is not something special. "You just need the right ingredients," he said.
He demonstrated the preparation of halal food at The Plaza Hotel in Seoul on Sept 7 as part of Halal Restaurant Week by the Korea Tourism Organisation (KTO) in September and October. The event is aimed at promoting the 107 Korea Tourism Organisation-certified, Muslim-friendly restaurants across the country.
The certified restaurants are categorised into those that are halal-certified by the Korea Muslim Federation, those that are self-certified by the owners and cooks as being Muslim and using exclusively halal ingredients, those that sell halal food but also sell alcohol, and those that are free of pork.
The tourism agency is pushing to attract more Muslims tourists to the country, as Chinese tourists are dwindling in number. In 2016, 980,000 Muslim tourists visited South Korea, a jump from 740,000 the year before.
Ms Im Gyeong Suk, the owner of Muree Muslim Food in Itaewon-dong, Seoul, said interest in halal food spiked about three to four years ago when former President Park Geun Hye emphasised the importance of the Arab market.
Despite ongoing efforts, she said halal awareness could be improved in South Korea.
"The problem is that most of the people participating in halal-related programmes are Koreans. The complexity and details of Islam is something that even converted Muslims cannot fully comprehend," said Ms Im, who converted to the religion after her marriage in 2003. "People say 'That's halal enough.' Well, it's not."
Chef Bahzad had such an experience during an earlier visit to a Korean restaurant. He asked if they served halal food, to which the answer was yes. But when he saw the menu, he saw that they also served pork.
As storing pork and halal food together is prohibited, it was not halal.
"Haram is haram. To say 'a little of haram is okay is not okay. No matter how small something is, you are already in the haram," he said.
Ms Im also took issue with guidebooks published by the authorities here, including Muslim Friendly Restaurants In Korea in 2015, authored by the KTO. She said the recommended Korean items included ingredients that were not halal.
While the menu items may have been free from any halal food, it is customary for Koreans to include some alcohol to enhance the smell when preparing dishes such as spicy seafood soup and braised seafood. Such explanation is absent in the guidebooks, leaving readers oblivious to the possibility of violating their religious code.
"They have no idea how picky Muslims are when eating their food. If they do it like this, what faith will they (Muslims) have in the halal mark in South Korea?" she said.
Hussain, who has lived in South Korea for nearly 10 years, said the most important thing is for Koreans to respect Muslim culture more.
"I love and respect Korean culture that offers alcohol and I also love and respect my culture where there is no alcohol," he said. "We need you to respect the culture of halal. I don't want to ask for no meat. I want to ask for more meat, while keeping halal."