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Online retailers expand into physical stores to draw more shoppers
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The latest online retailer to venture offline here is Chinese e-commerce platform Taobao, which opened its first South-east Asia store in Funan mall on Sept 4, 2019.
ST PHOTO: LIM YAOHUI
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SINGAPORE - In the face of competition from e-commerce in recent years, many retailers have gone online to reach more consumers.
But a handful of online brands are going in the other direction, opening brick-and-mortar stores to showcase their products.
