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Lunch With Sumiko: From one spa, Cynthia Chua now has a $100m lifestyle empire

She has always been able to smell The Next Big Thing, whether it's Brazilian waxing, Tiong Bahru or farm-to-table dining

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Entrepreneur Cynthia Chua has 16 beauty and F&B brands under her. Waxing salon chain Strip, as well as Browhaus, which does eyebrows, have more than 90 outlets in 13 cities.

Entrepreneur Cynthia Chua has 16 beauty and F&B brands under her. Waxing salon chain Strip, as well as Browhaus, which does eyebrows, have more than 90 outlets in 13 cities.

ST PHOTO: JASON QUAH

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It is not often that body parts crop up during a lunch conversation.
But over a long and leisurely meal with entrepreneur Cynthia Chua, we discuss armpits, eyebrows and other more intimate female bits.
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