SINGAPORE - Japanese-style cheese tarts with soft, springy, mousse-like fillings have fast become all the rage in Singapore.
One that has been and continues to draw long queues is Bake Cheese Tart from Hokkaido.
It opened its flagship store at Ion Orchard less than six months ago and opened a second outlet at Westgate earlier this month.
There are plans for further expansion here and the chain said it is likely to open a shop in East Coast, though a time line has not been set yet.
Bake was founded in July 2011 in Kinotoya, Hokkaido, and it has 23 stores - 14 are in Japan and the rest are in other Asian cities, including Hong Kong, Seoul and Bangkok.
Famed for its buttery golden brown pastry and souffle-like filling, the tarts are made in Hokkaido and frozen, before being freighted to its overseas outlets.
The tarts are then glazed and baked on site.
Each tart is priced at $3.50, or six for $19.50. Customers can buy a maximum of only 12 tarts each at any given time. If you want more, join the queue again.
BAKE CHEESE TART
Where: Two outlets - B4-33 Ion Orchard, 2 Orchard Turn; and B2-04 Westgate, 3 Gateway Drive
Open: 10am to 10pm daily
