Tired of red, white or rose wine? A blue option targeted at millennials will soon be available in Europe and the United States.
Courtesy of Spanish firm Gik, the Blue Nun - described as a "sweet and blue drink" - has an alcohol by volume (ABV) of 11.5 per cent and is made from a blend of red and white grapes procured from vineyards near Madrid, Spain.
The electric blue wine gets its distinctive hue from anthocyanin, a pigment found in grape skin, and indigo, a dye extracted from a plant.
A 750ml bottle retails for €10 (S$15).https://www.instagram.com/p/BCIj28ZxRFM/
Gik reportedly soft launched the wine last year in Spain, where it is available for sale via the company's website, and is now expanding retail sales to France, Britain, the Netherlands, Germany and eventually the US.
The brainchild of six Spanish entrepreneurs in their 20s, Blue Nun was developed after two years of research and development, in collaboration with a local university.
While co-founder Aritz Lopez told food website Eater none of them had any winemaking experience, they "wanted to create something really innovative".
The poetic inspiration for a blue wine stemmed from the book Blue Ocean Strategy, written by a Korean-born business theorist which talks of the need to turn a "red ocean" (representing saturated business markets) blue with the use of innovation.
He added: "We were raised in a country with a strong wine culture, but wine has always been a beverage put on a pedestal.
"So we thought about how it would be to have real people making wine for real people, not a wine made by experts to pseudo-connoisseurs."
Gik's website also reiterates this philosophy: "Try to forget everything you know about wine. Try to unlearn the hundreds of protected wine designations of origin, the complex and demanding service standards and everything that sommelier said at a tasting course to which you were invited."
The Telegraph reported that the wine has a sweet taste akin to a Riesling.
According to Eater, suggested food pairings with the wine include sushi, nachos with guacamole, pasta carbonara and smoked salmon.